The second video we created for Susan Wojcicki was a mark of a fresh start after an unpredictable year. We were eager to make something positive and bright, while highlighting content and creators who make up the YouTube community. We used a mix of typography, collage, motion graphics, and YouTube footage to bring their brand and Susan's message to life in a graphic and lyrical style.
Directed by: James Mabery & Elizabeth Laferrière
Executive Producer: Caroline Lobo
Producer: Inés Michelena
Art Direction: Elizabeth Laferrière
Illustration & Design: Elizabeth Laferrière, Bérengère Morel, Louis Robert, Filipe Consoni, Alvaro Parra
Animation: Filipe Consoni, Sebastian Muñoz, Alvaro Parra, Louis Robert, and Bérengère Morel
Music & Sound: Zing Audio