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YouTube—
A 2021 Letter to Creators

About

The second video we created for Susan Wojcicki was a mark of a fresh start after an unpredictable year. We were eager to make something positive and bright, while highlighting content and creators who make up the YouTube community. We used a mix of typography, collage, motion graphics, and YouTube footage to bring their brand and Susan's message to life in a graphic and lyrical style.

Credits

Directed by: James Mabery & Elizabeth Laferrière

Executive Producer: Caroline Lobo

Producer: Inés Michelena

Art Direction: Elizabeth Laferrière

Illustration & Design: Elizabeth Laferrière, Bérengère Morel, Louis Robert, Filipe Consoni, Alvaro Parra

Animation: Filipe Consoni, Sebastian Muñoz, Alvaro Parra, Louis Robert, and Bérengère Morel

Music & Sound: Zing Audio

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