Swift, the creative agency behind IBM's partnership with Wimbledon, hired us to create a motion graphics piece showcasing how AI technology enhances the tournament experience for fans. The film needed to communicate three complex technical products (AI Draw Analysis, AI Highlights with Commentary, and the Power Index) in a way that felt dynamic, accessible, and unmistakably Wimbledon.

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Our Approach

We designed the piece around the tension between precision and energy, the same tension that defines elite tennis. The motion design language draws from Wimbledon's visual identity while introducing data-driven graphic elements that visualize how IBM's AI processes match statistics in real time. Every typographic animation and data point was crafted to move with purpose, echoing the pace and precision of the sport itself.

Our team handled the full creative pipeline from design through final animation, working closely with Swift to ensure the narrative flowed seamlessly between product features while maintaining emotional momentum. The color palette stays rooted in Wimbledon's greens and purples, grounded by confident typography and clean data visualizations.

The Result

The finished piece captures the sophistication of IBM's AI technology without losing the excitement of the sport. It translates complex technical capabilities into visual storytelling that tennis fans and technology audiences alike can connect with, making the invisible intelligence behind the tournament visible and compelling.

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