Back

State Farm

Power of Three

About

State Farm and our fronds at YML put a lot of time and effort into crafting a compelling strategy for a new "self-service tools" initiative. Rather than all of that great work sitting in a Powerpoint deck, we proposed to turn it into an animated short together. The thinking: beautifully crafted characters and stories that pull on the heartstrings of the audience, getting them excited about diving into the nitty-gritty details of what would be a tedious deck. We couldn't have agreed more. From the script, style, animation, and music, we brought it all together to show off a new side of State Farm.

Credits

Directed by: Fern

Creative Direction: James Mabery

Producer: Michael Cambardella

Art Direction: Alexandra Badiu

Design: James Mabery, Alexandra Badiu, Basak Basak Buse Ozer Ozer, Jieyu Deng

Animation: James Mabery, Josh Parker, Adam Henderson, Melisa Farina, Marie Eriksen, Fabio Valensini, Ameen Shahid, Melisa Farina

Script: Michael Cambardella

Music & Sound: Jordan White and Zing Audio

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

The thinking: beautifully crafted characters and stories that pull on the heartstrings of the audience, getting them excited about diving into the nitty-gritty details of what would be a tedious deck. We couldn't have agreed more. From the script, style, animation, and music, we brought it all together to show off a new side of State Farm.

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.