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Phillips 66—
Phillips 66

Mixed media collage containing a light bulb, a chart that reads "90% reduction in SOx emissions", and various buildings.

About

Fern was challenged with reinvigorating a 100+ year old brand with a fresh new look and story. So we set out to create a style that would grab people’s attention and see Phillips 66 in a whole new light. From there, we simplified their stodgy statistics and complicated jargon into a streamlined script.

Credits

Directed by: Fern

Creative Direction: James Mabery

Producer: Michael Cambardella

Art Direction: Evan McAlister

Design: James Mabery, Sam Bass, David Dodge

Script: Michael Cambardella

Music & Sound: Casey Giessen

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Smooth transitions were generously applied resulting in a transformative branding video – one that will continue to influence the company’s marketing moving forward.

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