Fern was challenged with reinvigorating a 100+ year old brand with a fresh new look and story. So we set out to create a style that would grab people’s attention and see Phillips 66 in a whole new light. From there, we simplified their stodgy statistics and complicated jargon into a streamlined script.
Directed by: Fern
Creative Direction: James Mabery
Producer: Michael Cambardella
Art Direction: Evan McAlister
Design: James Mabery, Sam Bass, David Dodge
Script: Michael Cambardella
Music & Sound: Casey Giessen
Smooth transitions were generously applied resulting in a transformative branding video – one that will continue to influence the company’s marketing moving forward.