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Overflow

Brand Explainer

An abstract image features a black circle with the word “Further.” written in white at the center. Red and white geometric shapes surround the circle in a motion design pattern, creating a symmetrical look against a light gray background.

About

Overflow is an online stocks donation platform that helps nonprofits and churches accept donations of publicly-traded stock.

We just popped in to help make this beautiful brand more shareable through visual storytelling.

We added motion to help explain ways that their brand is changing the way people think about giving back and kept the design focus on things that were simple and straightforward, just like their platform.

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Credits

Animation Director: James Mabery

Design Director: Lacey Valentini

Design: Alvaro Parra, Berengere Morel

Animation: Alvaro Parra, Louis Robert, Bérengère Morel, Vera Babida

Production: Caroline Lobo, Inés Michelena, Dylan Yan

Writer: Inés Michelena

Music & Sound Design: Zing Audio

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