These videos are the start of a series explaining the process and benefits of using core Opendoor products.
Our direction was to use captivating animation techniques to educate both new and current customers while building brand trust and driving conversion through better comprehension of our products, showing how it is convenient, reliable and empowering. We wanted to create a relatable story through imagery and illustration that takes the viewer along the user journey, showcasing individual personality, fun unexpected moments with transitions, and 2D elements. The animation will flows from point to point with snap, rhythm, and synchronicity.
Animation Director: James Mabery
Design Director: Lacey Valentini
Senior Producer: Megan Flaherty
Animation: Vera Babia, Louis Robert, Woo Young Kim
Design: Vera Babia, Louis Robert, Woo Young Kim
Music & Sound Design: Zing Audio