Oscar Health needed a suite of animated social content for their Open Enrollment campaign. The ads needed to drive enrollment, build brand consideration, and work across multiple social platforms, all while staying true to Oscar's distinctive illustration style.

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Our Approach

We took Oscar's beautiful existing illustration system and brought it to life through animation. The approach was playful and character-driven, using fluid 2D animation to turn static illustrations into scroll-stopping social content. Each piece was designed to communicate quickly and clearly, the way good social animation should, while maintaining the warmth and approachability that makes Oscar's brand feel human in a category that usually doesn't.

The animation style kept things loose and expressive, letting the characters and scenarios do the storytelling. We produced multiple formats and aspect ratios to work across platforms, giving Oscar a flexible library of animated content for the full enrollment window.

The Result

The campaign gave Oscar a cohesive set of animated assets that made health insurance feel approachable and even fun. That's a pill we can all swallow.

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