Fern teamed up with SoWhat to design, illustrate, and animate a vibrant video that brings Mezo’s mission to life:
Make Bitcoin feel “Super Normal.”

We drew on Mezo’s vision of Bitcoin as something anyone can use in everyday life, creating an eclectic style that makes crypto feel simple, familiar, and human. The result? A dynamic story that helps shift Bitcoin from “weird to a few” to “normal to many.”

As a motion design studio working across crypto, fintech, DeFi, and digital finance, we combined thoughtful strategy, bold illustration, and layered animation to deliver a video that connects emotionally and makes complex technology easy to understand. The final piece is a flexible tool that helps Mezo inspire and educate their audience.

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