When PureRED came to us for an animated video for the Lowe's Safety team, we jumped in the ring and got to work. We incorporated a retro vibe and wrestling throwbacks into the style. The two main characters were illustrated around an actual Lowe's employee and his daughter, which made this match-up personal.
Directed by: James Mabery
Executive Producer: Caroline Lobo
Art Direction: Alexandra Badiu and James Mabery
Illustration: Alexandra Badiu, James Mabery, Quincy Baltes, Jieyu Deng
Animation: James Mabery, Josh Trotter, Quincy Baltes, Samantha Jones, Suzanne "Sooz" Reily
Music & Sound: Zing Audio
We also created Hankamania illustrations and refreshed the logo animation for their internal brand reveal.