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Lowe’s Safety

Hazardmania

About

When PureRED came to us for an animated video for the Lowe's Safety team, we jumped in the ring and got to work. We incorporated a retro vibe and wrestling throwbacks into the style. The two main characters were illustrated around an actual Lowe's employee and his daughter, which made this match-up personal.

Credits

Directed by: James Mabery

Executive Producer: Caroline Lobo

Art Direction: Alexandra Badiu and James Mabery

Illustration: Alexandra Badiu, James Mabery, Quincy Baltes, Jieyu Deng

Animation: James Mabery, Josh Trotter, Quincy Baltes, Samantha Jones, Suzanne "Sooz" Reily

Music & Sound: Zing Audio

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We also created Hankamania illustrations and refreshed the logo animation for their internal brand reveal.

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