Fern tackled this video for the new LinkedIn Learning Hub with clear and captivating animation methods to focus on the product. Our direction takes the viewer along a seamless journey, showcasing integrated work/home offices, backgrounds, and individualities. The building blocks of our approach were derived from classic cinema techniques of long shots, first-person shots, and tracking shots for the best storytelling. It flows seamlessly around the character's journey with rhythm and synchronicity.
The illustration used LinkedIn’s existing brand style and typography. This brand teaser and “mini-explainer” will inform and engage companies about ways the new Learning Hub can help their employees in a relevant and customizable way through AI.
Creative & Animation Director: James Mabery
Design Director: Lacey Valentini
Art Director: Alexandra Badiu
Executive Producer: Caroline Lobo
Producer: Inés Michelena
Design: Alvaro Parra, Woo Young Kim
Animation: Alvaro Parra, Woo Young Kim, Quincy Baltes, Ryen Geobel
Music, Sound Design & Voice Over: LinkedIn