Keurig was looking for a dynamic way to promote their new Auto-Delivery coffee program and chose to explore animation as the medium to share it with their customers. They needed a series of videos that would communicate the program's benefits clearly and with personality, both to new subscribers signing up for the first time and to existing customers who might need a refresher on how it all works.

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Our Approach

We translated Keurig's brand aesthetic into a vibrant animated world. Our team developed a visual language that feels true to Keurig's identity while bringing the energy and warmth that only animation can deliver. Bold illustration, smooth motion design, and thoughtful color scripting carry each video from start to finish, keeping the tone inviting and the information easy to follow.

The series was designed as a cohesive system. Each video shares the same visual DNA, from character style to typography to transition language, so the content works as a unified suite whether someone watches one video or all of them. We handled the full pipeline from storyboarding and design through final animation and sound, with original music and sound design by Zing Audio tying everything together.

The Result

A polished series of animated brand videos that make a subscription coffee program feel genuinely appealing. The work gave Keurig a flexible set of assets they can use across digital channels to onboard new customers and re-engage existing ones, all with a visual identity that feels distinctly theirs.