Urban Air Mobility (UAM) aims to merge air and ground transportation by creating new, safe ways for everyday passenger travel. In partnership with Whiteboard, we created a set of editorial illustrations to help Headway visually educate communities and stakeholders on the benefits of these emerging technologies.
Creative Direction: James Mabery
Executive Producer: Caroline Lobo
Illustration: Alexandra Badiu
Through elegant design, optimistic colors and panoramic views, we created a future-focused and approachable view of urban transportation. Characters were used to humanize and enforce safety and familiarity of how these vehicles could seamlessly fit into our world today.