Alabama Power sells Renewable Energy Certificates for the clean energy they produce through their sub-brand, Greenlight. RECs are not the easiest concept to grasp, so we developed an approachable style and friendly tone to make them more accessible. This project is a great example of how starting with an animated short is an efficient way to create brand assets that carry over to all other marketing channels.
Directed by: Fern
Creative Direction: James Mabery
Producer: Michael Cambardella
Design: James Mabery, Evan McAlister
Animation: James Mabery
Script: Michael Cambardella
Music & Sound: Fern