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Alabama Power—
Greenlight

About

Alabama Power sells Renewable Energy Certificates for the clean energy they produce through their sub-brand, Greenlight. RECs are not the easiest concept to grasp, so we developed an approachable style and friendly tone to make them more accessible. This project is a great example of how starting with an animated short is an efficient way to create brand assets that carry over to all other marketing channels.

Credits

Directed by: Fern

Creative Direction: James Mabery

Producer: Michael Cambardella

Design: James Mabery, Evan McAlister

Animation: James Mabery

Script: Michael Cambardella

Music & Sound: Fern

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