We partnered with Lafayette American to show how Owens Corning Higher Performance Composites are game changers when it comes to building materials. Our job was to create one longer video that would keep the interest of their sales team and business prospects but that could also be cut into individual snippets for social and digital use. Using a mixed media approach paired with brand assets and typography, we designed & animated these quirky micro-shorts to blend seamlessly for this satirical campaign.
Directed by: Elizabeth Laferrière
Executive Producer: Caroline Lobo
Art Direction: Elizabeth Laferrière
Design: Elizabeth Laferrière & Louis Robert
Animator: Alvaro Parra, Louis Robert, Sebastian Muñoz
Music & Sound: Alvaro Parra