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Owens Corning—
Let’s Make Your Game Changer

About

We partnered with Lafayette American to show how Owens Corning Higher Performance Composites are game changers when it comes to building materials. Our job was to create one longer video that would keep the interest of their sales team and business prospects but that could also be cut into individual snippets for social and digital use. Using a mixed media approach paired with brand assets and typography, we designed & animated these quirky micro-shorts to blend seamlessly for this satirical campaign.

Credits

Directed by: Elizabeth Laferrière

Executive Producer: Caroline Lobo

Art Direction: Elizabeth Laferrière

Design: Elizabeth Laferrière & Louis Robert

Animator: Alvaro Parra, Louis Robert, Sebastian Muñoz

Music & Sound: Alvaro Parra

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