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Our original branding
From the outset, our brand grew organically around the work we were producing.
It had plenty of good starts—the frond logo, interesting illustrations—but it lacked a cohesive structure.
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2e8249e1f85c2db337_old%20brand%201.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2b4f28fc24741f59b6_old%20brand%202.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2e0a31d6289fa8ba2d_old%20brand%203.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61945337eb8f807362bae434_old%20brand%204.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2e8249e1f85c2db337_old%20brand%201.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2b4f28fc24741f59b6_old%20brand%202.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2e0a31d6289fa8ba2d_old%20brand%203.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61945337eb8f807362bae434_old%20brand%204.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2e8249e1f85c2db337_old%20brand%201.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2b4f28fc24741f59b6_old%20brand%202.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2e0a31d6289fa8ba2d_old%20brand%203.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61945337eb8f807362bae434_old%20brand%204.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2e8249e1f85c2db337_old%20brand%201.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2b4f28fc24741f59b6_old%20brand%202.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2e0a31d6289fa8ba2d_old%20brand%203.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61945337eb8f807362bae434_old%20brand%204.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2e8249e1f85c2db337_old%20brand%201.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2b4f28fc24741f59b6_old%20brand%202.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6193ec2e0a31d6289fa8ba2d_old%20brand%203.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61945337eb8f807362bae434_old%20brand%204.png)
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Our new branding
With the new brand, our goal was to maintain the personality and quality of the original work, but give it a more cohesive structure.
The new brand derives its foundations from the components of a fern throughout its life cycle, in combination with the foundational principles of animation and design.
The intent of the design language is to reflect the nature of the studio—humble, purposeful, inclusive, exploratory, and honest.
We’re always growing in a myriad of ways 🌱.
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109716dc9cc395a3312625a_image48.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/60f99b991311b568769cc8a3_image33.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61944fad46a4d30d40a20f49_404-3.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/619451e305bb8652e9fb270f_Launch%20Stories%20Gif%2011.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/619451b9574ee4aa0b9a6ef5_05.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109716bd0824b340f290bb4_image39.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109716ce644526825504be0_image59.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109716dc9cc395a3312625a_image48.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61944fad46a4d30d40a20f49_404-3.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/619451e305bb8652e9fb270f_Launch%20Stories%20Gif%2011.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/619451b9574ee4aa0b9a6ef5_05.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109716bd0824b340f290bb4_image39.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109716dc9cc395a3312625a_image48.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/60f99b991311b568769cc8a3_image33.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61944fad46a4d30d40a20f49_404-3.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/619451e305bb8652e9fb270f_Launch%20Stories%20Gif%2011.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/619451b9574ee4aa0b9a6ef5_05.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109716dc9cc395a3312625a_image48.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61944fad46a4d30d40a20f49_404-3.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/619451b9574ee4aa0b9a6ef5_05.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109716bd0824b340f290bb4_image39.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109716dc9cc395a3312625a_image48.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/619451b9574ee4aa0b9a6ef5_05.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109716bd0824b340f290bb4_image39.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61099658c9a82b984a6ff307_Alvaro.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/610997620daa68041d2295a3_Alex.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109965736cc7d5c6f9e400e_Ines.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109976532e43b97659a1deb_Quincy.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61099658c9a82b6b016ff312_Lacey.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109976430591df98c3bfe13_Caroline.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61099658c9a82b984a6ff307_Alvaro.gif)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109965736cc7d5c6f9e400e_Ines.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109976532e43b97659a1deb_Quincy.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61099658c9a82b984a6ff307_Alvaro.gif)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109965736cc7d5c6f9e400e_Ines.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109976532e43b97659a1deb_Quincy.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61099658c9a82b6b016ff312_Lacey.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109976430591df98c3bfe13_Caroline.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61099658c9a82b984a6ff307_Alvaro.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/610997620daa68041d2295a3_Alex.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109965736cc7d5c6f9e400e_Ines.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109976532e43b97659a1deb_Quincy.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61099658c9a82b6b016ff312_Lacey.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109976430591df98c3bfe13_Caroline.png)
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![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61099658c9a82b984a6ff307_Alvaro.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/610997620daa68041d2295a3_Alex.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109965736cc7d5c6f9e400e_Ines.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109976532e43b97659a1deb_Quincy.png)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/61099658c9a82b6b016ff312_Lacey.gif)
![](https://cdn.prod.website-files.com/60364dd83404bba3b385f601/6109976430591df98c3bfe13_Caroline.png)
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