Fern, as a studio, has been in existence for the last five years. We wanted to create a new look and feel to reflect both how we’ve grown in our capabilities and offerings and to exhibit our values and aesthetic as a collective.
Our small team collaborated on this undertaking, which ranged from creating a new logotype, color palette, and utilizing new typefaces, to refreshing our digital touchpoints—our site, social outlets, and how we present our work.
Animation Director: James Mabery
Design Director: Lacey Valentini
Avatar Illustrations: Jen Rose
Site Development: Whiteboard
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Our original branding
From the outset, our brand grew organically around the work we were producing.
It had plenty of good starts—the frond logo, interesting illustrations—but it lacked a cohesive structure.
Our new branding
With the new brand, our goal was to maintain the personality and quality of the original work, but give it a more cohesive structure.
The new brand derives its foundations from the components of a fern throughout its life cycle, in combination with the foundational principles of animation and design.
The intent of the design language is to reflect the nature of the studio—humble, purposeful, inclusive, exploratory, and honest.
We’re always growing in a myriad of ways 🌱.