At the height of the COVID-19 pandemic, Stanford Blood Center saw a drop in blood donation, which they badly needed. To encourage new and existing donors that it was absolutely safe, we created a video for their "Everyday Brave" campaign, which was showcased on their website and social media platforms. We used a variety of characters going through their daily routines to demonstrate that a little act of bravery is all it takes to be a hero in your community.
Directed by: James Mabery
Creative Direction: James Mabery
Art Director: Alexandra Badiu
Executive Producer: Caroline Lobo
Illustration: Alvaro Parra, Quincy Baltes, Alexandra Badiu, Jieyu Deng
Animation: James Mabery, Alvaro Parra, Quincy Baltes, Drew Jackson, Axel Kinnear