About
Netflix approached us to rethink how they welcome people into one of the world's most distinctive workplace cultures, at scale, across every geography where they operate.
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Goal line: Every new hire, everywhere, equipped to do the best work of their career.
The challenge was to create an onboarding experience that feels personal and culturally resonant for every new hire, whether they're joining a small regional office or a major hub. We helped design a blended learning journey pairing on-demand digital content with live experiences that unfolds over an employee's first 90 days. The result is a program that doesn't just inform new hires, it actively helps them internalize Netflix's culture, understand their role, and hit the ground running.
For new people leaders specifically, we developed a scalable content system giving them the tools and context they need to lead with confidence from day one, grounded in Netflix's values and talent philosophy.
Industry: Entertainment, Streaming, Tech, HR & Learning and Development, Enterprise
Project Type: Learning Experience, Motion Design, Internal Comms, Brand Expression
Credits
Director: James Mabery
Creative Director: Alexandra Badiu
Art Directors: Vera Babida, Bérengère Morel
Executive Producer: Caroline Lobo
Senior Producers: Megan Flaherty, Inés Michelena
Animation Director: James Mabery
Lead Animators: Axel Kinnear, Filipe Consoni, Josh Trotter, Alvaro Parra
Animators: Benjamin Geffroy, Abby Snider, Maria Migalko, Quincy Baltes, Sebastian Munoz, Agris Caurs, Bah Nozari, Dennis Wardzala, Camille Vincent, Drew Jackson, Jacob Richardson, Samantha Jones, Mark Butchko, Sooz Reilly, Maxime Bousquet
Illustrators: Alexandra Badiu, Vera Babida, Bérengère Morel, Alexandra Francis, Cadu, Catarina Alves, Teddy Stevens
Sound Designer: Limes and Cherries
