An Onboarding Journey

A person with red skin wearing a polka-dot top stands with a hand on their chin, looking up. Above their head, a thought bubble contains various shapes, including a circle, triangle, and square, each with a clock symbol inside. The abstract and colorful background is animated with dynamic motion graphics.

About

Netflix approached us to rethink how they welcome people into one of the world's most distinct workplace cultures, at scale, across every geography they operate in.

‍Goal line:Every new hire, everywhere, equipped to do the best work of their career.

The challenge was to create an onboarding experience that feels personal and culturally resonant for every new hire, whether they're joining a small regional office or a major hub. We helped design a blended learning journey pairing on-demand digital content with live experiences that unfolds over an employee's first 90 days. The result is a program that doesn't just inform new hires, it actively helps them internalize Netflix's culture, understand their role, and hit the ground running.

For new people leaders specifically, we developed a scalable content system giving them the tools and context they need to lead with confidence from day one, grounded in Netflix's values and talent philosophy.

Industry: Entertainment, Streaming, Tech, HR & Learning and Development, Enterprise

Project Type: Learning Experience, Motion Design, Internal Comms, Brand Expression

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Credits

Director: James Mabery

Creative Director: Alexandra Badiu

Art Directors: Vera Babida, Bérengère Morel

Executive Producer: Caroline Lobo

Senior Producers: Megan Flaherty, Inés Michelena

Animation Director: James Mabery

Lead Animators: Axel Kinnear, Filipe Consoni, Josh Trotter, Alvaro Parra

Animators: Benjamin Geffroy, Abby Snider, Maria Migalko, Quincy Baltes, Sebastian Munoz, Agris Caurs, Bah Nozari, Dennis Wardzala, Camille Vincent, Drew Jackson, Jacob Richardson, Samantha Jones, Mark Butchko, Sooz Reilly, Maxime Bousquet

Illustrators: Alexandra Badiu, Vera Babida, Bérengère Morel, Alexandra Francis, Cadu, Catarina Alves

Sound Designer: Limes and Cherries
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