We partnered with Capgemini to create a film trailer-inspired video to bring their brand vision to life. The mission: showcase SAP enterprise tools and services in a sophisticated and inspiring way.
The creative direction centered around one woman's journey from the analog to digital software world. We used sci-fi realism with a heavy emphasis on classic cinematic qualities - using a mix of grand wide shots and intimate close-ups to capture mood, suspense, and magnitude. The color palette uses a monochromatic minimalist approach of the brand colors mixed with bright accents. The visual style, coloring, edit, and rhythm of the short film is meant to be a unique and captivating selling tool that will have you on the edge of your seat.
Director: James Mabery
Art Director: Alexandra Badiu
Executive Producer: Caroline Lobo
Producer: Inés Michelena
Storyboards: Basak Buse Ozer
Visual Development: Quincy Baltes, David Cummings
Design and Illustration: Alexandra Badiu and Jac Nguyen, Alexandra Francis
Animation: Quincy Baltes, James Mabery, Josh Trotter, Maria Migalko, Olivia Taylor, Alvaro Parra
Music & Sound Design: Zing Audio