Our fronds at Asana keep our studio organized on a daily basis, so we were pretty pumped to work on a title sequence and animated event assets for their 2021 Virtual Summit. We used 2D animation, texture and a limited, sophisticated color palette to bring visualize various ways they are helping employees, stakeholders and subscribers find clarity amongst business chaos.
The title sequence is heartfelt and lively in order to create intrigue to kickoff the event. We also brought motion to various storytelling sequences, which were played over video footage and voice over to maintain interest and help bring ideas like visibility, workflow, alignment and data protection to life in a graphic way.
Asana Scale - Work together. Go anywhere.
Creative & Animation Director: James Mabery
Design Director: Lacey Valentini
Executive Producer: Caroline Lobo
Producer: Inés Michelena
Animation and Design: James Mabery, Lacey Valentini, Alvaro Parra, Woo Young Kim, Sebastian Muñoz, Louis Robert
Music & Sound Design: Zing Audio