State Farm and our fronds at YML put a lot of time and effort into crafting a compelling strategy for a new "self-service tools" initiative. Rather than all of that great work sitting in a Powerpoint deck, we proposed to turn it into an animated short together. The thinking: beautifully crafted characters and stories that pull on the heartstrings of the audience, getting them excited about diving into the nitty-gritty details of what would be a tedious deck. We couldn't have agreed more. From the script, style, animation, and music, we brought it all together to show off a new side of State Farm.