Georgia Memory Net: The Way Forward.
Georgia Memory Net is dedicated to the diagnosis and treatment of Alzheimer's disease and other dementias. We helped them engage and educate primary care providers and their patients by visualizing diagnosis tools, treatment, and long-term support options for those navigating this sensitive journey.
Client: Georgia Memory Net / Emory Healthcare / The Visual Lab
Directed by: Fern
Creative Direction: James Mabery
Producer: Caroline Lobo
Design: James Mabery, Alexandra Badiu
Animation: James Mabery, Adam Henderson,
Terence Ginja-Martinho, and Anastasiya Gracheva
Music & Sound: Justin Keoninh and Zing Audio
Our approach was to blend contemporary design with a simplified character style and tactical textures to follow the story of The Way Forward.