These mixed media videos are a blend of 2D, 3D, pixelation and collage. The videos, shot by Sofa Experience under NEWGOLD technical direction, were filmed in 16mm. Animation and editing were developed in-house at NEWGOLD.
The videos aired on Spanish Television during a Solvia TV add campaign.
Direction: Alessandro Novelli
Animation: Alessandro Novelli, Victor Pere
3D Modeling: Joao Lucas, Compositing: Alessandro Novell
Intern: Christian Muller
Live Video: Sofa Experience
Production: Sofa Experience
Agency: S.C.P.F* / WunderManThompson