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Phillips 66: Sixty Six

Fern was challenged with reinvigorating a 100+ year old brand with a fresh new look and story. So we set out to create a style that would grab people’s attention and get them to see Phillips 66 in a whole new light.

Credits

    Client: Sapient / Phillips 66
Directed by: Fern
Creative Direction: James Mabery 
Producer: Michael Gambardella
Art Direction: Evan McAlister
Design: James Mabery, Evan McAlister 
Animation: James Mabery, Sam Bass, David Dodge 
Script: Michael Gambardella
Music & Sound: Casey Giessen    

From there, we simplified their stodgy statistics and complicated jargon into a streamlined script. Smooth transitions were generously applied resulting in a transformative branding video – one that will continue to influence the company’s marketing moving forward.

Tidbits