Phillips 66: Sixty Six
Fern was challenged with reinvigorating a 100+ year old brand with a fresh new look and story. So we set out to create a style that would grab people’s attention and get them to see Phillips 66 in a whole new light.
Client: Sapient / Phillips 66
Directed by: Fern
Creative Direction: James Mabery
Producer: Michael Gambardella
Art Direction: Evan McAlister
Design: James Mabery, Evan McAlister
Animation: James Mabery, Sam Bass, David Dodge
Script: Michael Gambardella
Music & Sound: Casey Giessen
From there, we simplified their stodgy statistics and complicated jargon into a streamlined script. Smooth transitions were generously applied resulting in a transformative branding video – one that will continue to influence the company’s marketing moving forward.