BCG: Boldly Connect
Boston Consulting Group created an internal campaign – Boldly Connect –
to inspire and educate their workforce about emerging digital tools. To capture their ethos, we took their initial creative and pushed it further.
Directed by: Fern
Creative Direction: James Mabery
Producer: Michael Cambardella
Art Direction: Alexandra Badiu
Design: James Mabery, Alexandra Badiu, Basak Buse Ozer, Jieyu Deng, Maria Giemza
Animation: James Mabery, Fabio Valesini, Adam Henderson, Reece Parker
Script: Michael Cambardella
Music & Sound: Zing Audio
We added diversity to the characters through a variety of physical traits. The sound design and synth-driven track hook the audience in from the first note, while clean lines and minimalist design keep them engaged to the very end.